Nike - Book Design
NIKE A DESIGN-LED PUBLICATION THAT TURNS SPORT, CULTURE, AND CRAFT INTO ONE COLLECTIBLE
User-Centered Approach
Client
Nike
Year
2020
Duration
3 Months
role
Designer
how i work
Nike brought me on to design a publication that could hold sport, culture, and craft in one object — something collectible enough to sit on a shelf, not just get flipped through once. Over three months, I built a book that treated design as seriously as the content inside it.
the challenge
Making a brand publication feel collectible, not corporate
Branded books can easily default to feeling like marketing collateral — polished, but disposable. The goal was building something with enough editorial intention and physical craft to earn a place next to books people actually chose to keep.
the solution
We designed a modular dashboard system with intelligent data prioritization, allowing users to focus on what matters most. Clear visual hierarchy through typography, color, and spacing guides the eye naturally. Customizable widgets enable users to build their ideal workspace, while smart defaults ensure newcomers aren't overwhelmed. Real-time updates and interactive visualizations make data exploration engaging and insightful.
